The Man Behind The Secret

From Wikipedia:

Wallace Delois Wattles (1860–1911) was an American author. A New Thought writer, he remains personally somewhat obscure,[1]but his writing has been widely quoted and remains in print in the New Thought and self-help movements.

Wattles’ best known work is a 1910 book called The Science of Getting Rich in which he explained how to become wealthy.

Life and career

Wattles’ daughter, Florence A. Wattles, described her father’s life in a “Letter” that was published shortly after his death in the New Thought magazine Nautilus, edited by Elizabeth Towne. The Nautilus had previously carried articles by Wattles in almost every issue, and Towne was also his book publisher. Florence Wattles wrote that her father was born in the U.S. in 1860, received little formal education, and found himself excluded from the world of commerce and wealth.[2]

According to the 1880 US Federal Census,[3] Wallace lived with his parents on a farm in Nunda Township of McHenry County, Illinois and worked as a farm laborer. His father is listed as a gardener and his mother as “keeping house.” Wallace is listed as being born in Illinois while his parents are listed as born in New York. No other siblings are recorded as living with the family.[4] According to the 1910 census, Wattles had changed the spelling of his last name from Walters to Wattles. He was married to Abbie Walters, 47, at the time. They had three children: Florence Walters, 22, Russell H. Walters, 27, and Agnes Walters, 16. It also shows that at the time Wallace’s mother Mary A. Walters was living with the family at the age of 79.

Florence wrote that “he made lots of money, and had good health, except for his extreme frailty” in the last three years before his death.[2] Wattles died on February 7, 1911 in Ruskin, Tennessee and his body was transported home for burial to Elwood, Indiana.[5] As a sign of respect businesses closed throughout the town for two hours on the afternoon of his funeral.[5]

His death at age 51 was regarded as “untimely” by his daughter;[2] in the previous year he had not only published two books (The Science of Being Well and The Science of Getting Rich), but he had also run for public office.[6]

Christian Socialism

In 1896 in Chicago, Illinois, Wattles attended “a convention of reformers” and met George Davis Herron,[7][8] a Congregational Church minister and professor of Applied Christianity at Grinnell College [9] who was then attracting nationwide attention by preaching a form of Christian Socialism.[10]

After meeting Herron, Wattles became a social visionary and began to expound upon what Florence called “the wonderful, social message of Jesus.”[2] According to Florence, he at one time had held a position in the Methodist Church, but was ejected for his “heresy”.[2] Two of his books (A New Christ and Jesus: The Man and His Work) dealt with Christianity from a Socialist perspective.

In the 1908 election, he ran as a Socialist Party of America candidate in the Eighth Congressional District;[11] in 1910 he again ran as a Socialist candidate, for the office of Prosecuting Attorney for the Madison County, Indiana 50th court district.[6] He did not win either election. Florence Wattles remained a Socialist after his death, and was a delegate to the Socialist Party National Committee in 1912 and 1915.[12]

New Thought

As a Midwesterner, Wattles travelled to Chicago, where several leading New Thought leaders were located, among them Emma Curtis Hopkins and William Walker Atkinson, and he gave “Sunday night lectures” in Indiana;[2] however, his primary publisher was Massachusetts-based Elizabeth Towne.[13]

He studied the writings of Georg Wilhelm Friedrich Hegel and Ralph Waldo Emerson.[14] and recommended the study of their books to his readers who wished to understand what he characterized as “the monistic theory of the cosmos.”[14][15]

Through his personal study and experimentation Wattles claimed to have discovered the truth of New Thought principles and put them into practice in his own life. He also advocated the then-popular health theories of “The Great Masticator” Horace Fletcher as well as the “No-Breakfast Plan” of Edward Hooker Dewey,[15] which he claimed to have applied to his own life. He wrote books outlining these principles and practices, giving them titles that described their content, such as Health Through New Thought and Fasting and The Science of Being Great. His daughter Florence recalled that “he lived every page” of his books.

A practical author, Wattles encouraged his readers to test his theories on themselves rather than take his word as an authority, and he claimed to have tested his methods on himself and others before publishing them.[15]

Wattles practiced the technique of creative visualization. In his daughter Florence’s words, he “formed a mental picture” or visual image, and then “worked toward the realization of this vision”:[2]

He wrote almost constantly. It was then that he formed his mental picture. He saw himself as a successful writer, a personality of power, an advancing man, and he began to work toward the realization of this vision. He lived every page… His life was truly the powerful life.


Rhonda Byrne told a Newsweek interviewer that her inspiration for creating the 2006 hit film The Secret and the subsequent book by the same name, was her exposure to Wattles’s The Science of Getting Rich.[16] Byrne’s daughter, Hayley, had given her mother a copy of the Wattles book to help her recover from her breakdown.[17] The film itself also references, by re-popularizing the term The Law of Attraction,[16] a 1908 book by another New Thought author, William Walker Atkinson, titled Thought Vibration or the Law of Attraction in the Thought World.


  • The Constructive Use of Foods (pamphlet)
  • Hellfire Harrison (his only novel)
  • Jesus: The Man and His Work, a long speech made into a pamphlet, and the base of “A New Christ” (1902)
  • A New Christ (1903)
  • Letters to a Woman’s Husband (pamphlet)
  • How to Get What you Want (1907)
  • Making of the Man Who Can, republished later as *How to Promote Yourself (Elizabeth Towne, May 5, 1914)
  • New Science of Living and Healing, republished as *Health Through New Thought and Fasting (Elizabeth Towne, 1924)
  • “Perpetual Youth” (1909, in The Cavalier), an early science fiction story.[18]
  • Scientific Marriage
  • What Is Truth? (serialized in The Nautilus Magazine, Elizabeth Towne, 1909)

“The Science of” trilogy:

  • The Science of Getting Rich (Elizabeth Towne, 1910), republished posthumously in 1915, as *Financial Success Through Creative Thought
  • The Science of Being Great (Elizabeth Towne, 1910)
  • The Science of Being Well (Elizabeth Towne, 1910)

See also


  1. Jump up^ Butler-Bowdon, Tom (2004) 50 Success Classics, Nicholas Brealey Publishing, ISBN 978-1-85788-333-6, p. 287.
  2. Jump up to:a b c d e f g Wattles 1996.
  3. Jump up^ “McHenry County”Census, US: Illinois Genealogical Society, 1880.
  4. Jump up^ “Household record”Census, United States: Family search, 1880.
  5. Jump up to:a b “News from the National Socialist Headquarters”, The Socialist (Columbus, OH, US) 1 (10), Feb 25, 1911: 3.
  6. Jump up to:a b Annual Report, Indiana Secretary of State, 1910, p. 251.
  7. Jump up^ Wattles 1996, pp. 99–100.
  8. Jump up^ Wattles, Florance (1911), “Excerpts from a letter to Elizabeth Towne”Nautilus.
  9. Jump up^ George D. Herron Collection, 1891–1973 (bulk 1891–1903), Grinnell College Libraries, “George Davis Herron (1862–1925) was a Congregational Church minister and professor of Applied Christianity at Grinnell College from 1893–1899 where he attracted nationwide attention for his radical statements. After his resignation in 1899 and his scandalous divorce, he joined the Socialist Party and married Carrie Rand. They moved to Italy where he worked for peace as an emissary of President Woodrow Wilson.””
  10. Jump up^ “White and Herron To Parley With Reds; Kansas Editor and Socialist Professor Selected as American Delegates to Prinkipo”The New York Times, February 8, 1919, retrieved 2008-08-19
  11. Jump up^ Annual Report, Indiana: Secretary of State, 1910, p. 337.
  12. Jump up^ Kelly, Karen (July 24, 2007), The Secret of the Secret: Unlocking the Mysteries of the Runaway Bestseller (1st ed.), Thomas Dunne Books, p. 83, ISBN 978-0-312-37790-8, “[T]he name Florence Wattles appears on lists of delegates to the Socialist Party National Committee in 1912 and 1915”
  13. Jump up^ Kelly, Karen (July 24, 2007), The Secret of the Secret: Unlocking the Mysteries of the Runaway Bestseller (1st ed.), Thomas Dunne Books, p. 89, ISBN 978-0-312-37790-8, “She [Towne] ran pieces by Wallace Wattles in almost every issue [of The Nautilus] during the early 1900s.”
  14. Jump up to:a b Sullivan, Dr. Gary (2007) A Christian Study of Wallace D. Wattle’s Science of Getting Rich, Gold Stag Communications, ISBN 978-0-615-14204-3, p. 31.
  15. Jump up to:a b c Wattles 1968.
  16. Jump up to:a b Adler, Jerry (2007-08-21), “Decoding The Secret”Newsweek, retrieved 2008-08-19
  17. Jump up^ Vickery, Colin (January 17, 2007), “The Secret life of Rhonda”Herald Sun
  18. Jump up^ Bleiler, Everett Franklin and Richard Bleiler, Science-fiction, the Early Years, Kent State University Press, p. 792.

Leave a Reply

Your email address will not be published. Required fields are marked *